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Why Female Founder CEOs are the Future Face of Business

Being a female founder has its unique challenges. But the world is changing. The qualities female founders bring to a business are gaining value. There is an emerging sub-ecosystem of support for female founders fuelled by women and male allies, which I reference in this article. In addition to advice for investors and service providers wanting to support female founders.

How to choose investment partners & 3 top tips for female founders

Choosing your investment partner will be one of the most crucial decisions you will make as a founder CEO. Choosing wisely can mean having the backing of a powerful and incredibly useful partner. This choice is especially important for female founders who are often interested in impact as well as scale.

What does remarkable leadership look like as a Founder CEO?

When you start a business, you are ‘CEO by default’. But what if you could become the CEO you’ve always wanted to be? A remarkable CEO for your team, your investors, and your business.

What does remarkable leadership look like and how can you achieve it?

Why scaling sustainably is a powerful way to grow

Many female founders start a business believing passionately in the impact their work will have, only to get caught up and sucked into a predominately male “startup culture”. Instead of feeling fulfilled and successful, they find themselves isolated, burnt-out, and feeling trapped, wondering where it all went wrong.

But it doesn’t have to be this way.

How to ensure your founding team is investable and set up for growth

People make a business successful. This is one thing experienced founders and investors agree on. Female founders are particularly good at people-related issues, yet 65% of high-potential startups fail due to people-related issues, specifically the founding team .

Case Studies

Resources

Client Case Study: Karl Burrows

Jennifer helped me through this process of disconnecting my self-image from my work. She helped me with this self-realisation, of knowing that I am more than my business.

Read More →

Client Case Study: Helen Cowan

I’ve become much more in control of the business, and more comfortable in myself as a leader. The work in our sessions has helped me step into my authority and feel more confident in making tough business decisions.

Read More →

Client Case Study: Ruth Farenga

The way Jennifer looks at me as a coach, and the faith she has in my capacity and future is quite powerful - I’ve never found someone as good at ‘compassionate challenge’ as her.

Read More →

Client Case Study: Annie Legge

I knew that I needed to turn my strong and sometimes overpowering work ethic into a positive force for the business - that is where Jennifer helped me.

Read More →

Client Case Study: Jacqui Wales

Jenn's a nuanced and adaptable coach - she’s very measured and has huge emotional intelligence. Each session is a real balance of practical advice and emotional guidance.

Read More →

Read all case studies here.

All Articles, Blogs and Case Studies

Aata 12/3/20 Aata 12/3/20

Client Case Study: Karl Burrows

Jennifer helped me through this process of disconnecting my self-image from my work. She helped me with this self-realisation, of knowing that I am more than my business.

Aata 10/19/20 Aata 10/19/20

Client Case Study: Helen Cowan

I’ve become much more in control of the business, and more comfortable in myself as a leader. The work in our sessions has helped me step into my authority and feel more confident in making tough business decisions.

Aata 10/17/20 Aata 10/17/20

Client Case Study: Ruth Farenga

The way Jennifer looks at me as a coach, and the faith she has in my capacity and future is quite powerful - I’ve never found someone as good at ‘compassionate challenge’ as her.

Aata 10/16/20 Aata 10/16/20

Client Case Study: Annie Legge

I knew that I needed to turn my strong and sometimes overpowering work ethic into a positive force for the business - that is where Jennifer helped me.

Aata 10/15/20 Aata 10/15/20

Client Case Study: Jacqui Wales

Jenn's a nuanced and adaptable coach - she’s very measured and has huge emotional intelligence. Each session is a real balance of practical advice and emotional guidance.